Our 11 Step Marketing Service Package

Our marketing service includes the following steps :

3.1 Valuation

Gathering lifestyle information re the property with your help
Liaising if necessary with CCH colleagues re the property’s value
Researching Deeds Office data of sales in the area
Compiling list of similar properties sold & presently in the market
Compiling a CMA (Comparative Market Analysis) of your property from the above data to determine the value – making provision for a lower, proposed & higher marketing price
Proposing the marketing price & the marketing program for the first month

3.2 Preparations

Advising you on what is important in staging your property correctly for the most beneficial sale (see “staging” article attached)
Taking at least 12 photos of the interior as well as the exterior
Writing applicable marketing material for usage in both printed advertisements & internet marketing
Covering the cost of the local printed media and the internet marketing on risk
Producing a marketing synopsis about your property for all potential buyers
Producing a cash flow spreadsheet for investment property – if applicable

3.3 Initiation

Erecting a For Sale board on your premises
Introduction of the property by e-mail to all other CCH and local buyer agents
Multi-listing the property by way of an open house to ensure participation in the property’s marketing by all estate agents in the area
Providing you with all other agencies’ feedback on the marketing price
Forwarding a synopsis of the property to potential buyers on the agent(s) / agencies databases
Automated distribution of your property information to all registered buyers on the websites CCH are subscribed to

3.4 Viewing Arrangements

Introducing potential buyers to your property during either suitable times for yourself, or
with a set of keys if you are comfortable with such an arrangement
staging your property correctly for the whole of the marketing period will be crucial and therefore viewing arrangements need to be a carefully managed “set of rules”

3.5 Show House Days

3.6 Regular Feedback

Weekly reports by e-mail about the progress or feedback from clients viewing the property
Meet with or phoning you regularly to discuss the marketing program or any proposed alterations to it

3.7 Screening of Buyers

Qualifying potential buyers to ensure that they have the financial ability to purchase your property
Contacting CCH panel of bond brokers to assist in pre-qualifying potential buyers according to their income levels etc.

3.8 Preparing or Negotiating The Offer to Purchase

If a buyer would indicate a willingness to make an Offer to Purchase to the mandated agent directly, a standard CCH Offer to Purchase will be provided and negotiated with the buyer
If another agent would indicate that his buyer would like to make an Offer to Purchase, only an Offer to Purchase on a CCH contract will be accepted – minimizing legal risks

3.9 Negotiating the Sales Agreemen

It is advisable to prevent direct contact with the buyer – especially if you have limited experience in selling property
Negotiations with either the buyer or the agent of the buyer will be handled on behalf of the seller by the CCH agent – versed in the art of property negotiations and achieving the highest possible price for the property
The CCH legal panel are always available for legal advice or for drafting or redrafting Sales Agreements

3.10 Buyer Support if Required

Providing details of experience bond brokers to assist the buyer with obtaining finance
Assisting the buyer to sell his property (if it will be a subject to sale of your property) or referring him to the most experience or successful agent in the area where the buyer’s property is located

3.11 After Sales Services

Instructing your conveyancer or one of the conveyancers on the CCH legal panel to handle to registration process
Arranging your beetle & electrical inspection if required
Ensuring that you receive a regular registration progress report – can be a written weekly report if some of the CCH legal panel members are employed with even a real time updating system where you will be supplied with a private access code to obtain the exact status quo of your transaction at any given moment.